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As an IT Solutions Manager, you’re not just supporting infrastructure. You’re enabling progress. Sustainability and transparency of supply chains have become core business priorities. But the systems to manage these key areas are often complex, disconnected, and hard to scale. TrusTrace helps you change that.
Now available on Microsoft Azure Marketplace, TrusTrace is redefining how supply chains are managed, offering traceability and compliance data solutions that help fashion, footwear, and textile companies of all sizes know, prove, and improve the impact of their value chains. TrusTrace makes it easy for IT leaders to deploy scalable traceability systems that deliver real business value. And Microsoft for Startups has been an important part of TrusTrace’s journey.
The supply chain mapping and swift trace solutions provided by TrusTrace have been vital to our traceability program. We’re consistently uncovering upstream suppliers that we previously had limited visibility into and effectively linking them to our products through purchase orders. TrusTrace also enables our suppliers to upload transactional documents in bulk, providing substantiation for the supply chain disclosures they make.
—David Kemp, Director of Corporate Responsibility at Brooks Running
Challenge: Outdated infrastructure in a new era of supply chain accountability
Today, sustainability is a financial and regulatory imperative for consumer goods and manufacturing. Global policies and shifting trade agreements are pushing companies to prove their supply chains are compliant, efficient, and low impact. IT teams are under pressure to support this shift without compromising performance, privacy, or operational continuity.
Most systems were never built for this—supply chain data is fragmented across siloed platforms. Without digital infrastructure designed for supply chain risk and traceability, it’s difficult for these organizations to respond to complex regulations and deliver trusted sustainability data. This leaves even the most committed companies struggling to operationalize their supply chain goals and protect long-term business value.
Solution: A purpose-built traceability platform
TrusTrace gives you the infrastructure you need to meet these demands head-on. The platform automates data capture, integrates with existing systems, and delivers real-time, verified insights about supply chain risks and compliance. Secure, scalable, and built for compliance, TrusTrace empowers you to take control of the emerging risks and mitigateimpact—without adding complexity or burdening your IT environment.
Why IT leaders trust TrusTrace:
- Open, interoperable architecture
Built on GS1 standards and OpenAPI to simplify integration with retailer, manufacturer, and supplier systems—as well as third parties like certification agencies, lifecycle datasets, and other sustainability solution providers. - Enterprise-grade security
Hosted on Azure, compliant with GDPR, ISO 27001 certified, and aligned with OWASP principles. All data is processed in Frankfurt, Germany. - Low-maintenance software as a service (SaaS)
Available on the Azure Marketplace with multicloud deployment. No local installations. No dev bottlenecks. Always up to date. - Automated data validation
Eliminate manual workloads with AI- and Optical Character Recognition (OCR)-powered document extraction. Maximize value with minimal effort. Train the engine once—automate the rest. - Centralized, actionable insights
Supply chain data is unified in one system, ready to drive real-time compliance tracking, risk management, and sustainability reporting. TrusTrace stays up to date with the most relevant regulation requirements for high reporting efficiency.
Proven impact at scale
TrusTrace delivers measurable impact by bringing transparency and traceability to fashion’s opaque supply chains. This builds trust, strengthens brand reputation, and drives consumer loyalty. Leading retailers like Adidas use TrusTrace to map products from raw material to finished goods—enabling regulatory compliance and advancing their sustainability performance at scale.
Here are some impressive statistics that highlight TrusTrace’s impact:
- Trusted by more than 60 brands globally, including major names like Adidas, Tapestry, and Primark.
- Connects more than 50,000 suppliers, ensuring comprehensive traceability across the supply chain.
- Identifies 125 key data points through TrusTrace’s Digital Product Passport (DPP), helping brands prepare for compliance.
- Increased consumer trust and loyalty through enhanced transparency and ethical practices.
Collaboration with Microsoft
TrusTrace joined Microsoft for Startups to access benefits that have been instrumental in hitting key technical milestones and overcoming business challenges. This includes access to Azure credits, leading AI models, and strategic guidance from Microsoft. Thanks to this collaboration, TrusTrace customers get smarter automation and better long-term support.
TrusTrace has also formed strategic partnerships and unlocked co-selling opportunities that accelerate growth. Availability on the Azure Marketplace expands global reach and connects TrusTrace with a vast network of potential customers and partners. These collaborations strengthen market presence and support scalable impact across industries seeking traceability and regulatory readiness.
TrusTrace evolves with the industry and your business
TrusTrace is built to grow with you. As sustainability regulations evolve, the platform adapts—offering a secure, cloud-native foundation for traceability at scale. Its flexible architecture, expert support, and commitment to continuous improvement make it a long-term partner for responsible growth. TrusTrace helps brands lead with actual sustainability, not just compliance.
